No, not the great big yellow thing in the sky, but the newspaper. Following my piece in september on UK Newspapers’ coverage of climate change issues, I am pleased to add The Sun to the list of those newspapers that DO have a ‘green’ section.

Called ‘Go Green’, this section brings together all the articles that appear or have appeared recently in The Sun on climate change, starting with their build up to Live Earth. And, I’m pleased to say, it seems that they must be reading Reduce Your CO2 as they have put together a series of tips to help Sun readers reduce their emissions. Ok, so it’s done in typical Sun fashion - ‘Keeley Hazell’s 10 green tips’ are presented by a topless Sun model, and with the message focusing on keeping emissions down whilst improving - what else - your sex life - but it’s a start.

It’s easy to criticise the tabloids and their approach to communication, but the fact is that millions of people read them, and, when they have an important message to get over, they get it over loud and clear, and people listen. As far as I’m concerned, The Sun can start off with a tongue in cheek approach, but at least they have started to communicate, and you can guarantee that when they decide to get people to take serious action, they have the potential to be a serious force in the fight to reduce CO2 emissions. There - I’ve stuck my neck out. Let’s see if they deliver over the next few years!